A data-driven perspective on how Nigerians spend, choose, and adapt.
Despite the size and potential of Nigeria’s consumer market, many decisions are still made without a grounded understanding of the people who drive it.
This report was developed to bridge that gap, combining real data and authentic voices to offer a clearer picture of consumer behaviour, choices, and shifts in 2025.
If you’re building, investing, advising, or leading, these are insights you need.